NFC Shopping

E-commerce has changed the retail industry profoundly, but 95% of retail transactions still take place in brick and mortar environments. NFC-shopping combines efficient management of information from e-commerce with the physical shop environment that most shoppers prefer.

NFC Shopping is changing the shopping experience by bring individualized information to the consumer right in the place of purchase.

Think&Go NFC have built the NFC-Commerce platform providing all the basic services listed below and ready to be deployed in your retail environment

Tap-to-Basket

Shop in the physical world for the social interactions, and the hands-on product experience, and receive you products at Drive-In or home delivery.

Personalized product information

As NFC smartphones are personal they can contain a personal profile with preferences or even food allergy information. When reading a product tag, the product information can be filtered to the consumer’s personal preferences. “This product exists in your favorite color”. “This product contains peanuts. Perhaps you would prefer the peanut free equivalent”

Couponing

The NFC smartphone can be used to collect coupons coded into NFC tags displayed in aisles or other public places, guiding consumers to your products and opening greater opportunities to understand and influence their behavior.

Up selling / Cross selling / Contextual advertising

As the NFC smartphone is used in the purchase of one product opportunity for targeting related products right at the point of purchase using information from the current purchase and the consumer profile.

Fast track to social networks.

Consumers already use their smartphones to participate in social networks, with NFC commerce they can inform and recommend your products to their many friends.

Advanced Customer Profiling

Using opt-in coupon gathering and personal profile schemes, you can better serve consumer needs based on the products they have bought, the products they showed interest in and their position in the store in real time and in the palm of their hands.

Request our NFC-Shopping White Paper

Our 12-Page white paper has been written building on our experience of several deployments of NFC-Shopping with feedback from retailers and consumers. Ask for the NFC-Shopping white paper now

See NFC-Shopping in Action