Partnership with Nokia and first implementation at Leclerc Nice St Isidore Supermarket

Think&Go NFC, the leading mass-NFC solution provider, is unveiling its retail solutions at WIMA 2011, the specialized NFC exhibition taking place in Monaco from 19th to 21st April.

Think&Go NFC identified that NFC technology held huge potential for retail stores to do so much more than payment. Think&Go take the focus away from the technology and on to the user experience. Outside of NFC-payment, NFC-Commerce is going to be as revolutionary as ecommerce and m-commerce put together because it provides a full new experience of shopping.

Easy access to product information, special diet needs and context aware needs, in-store navigation, personalized marketing, cross-selling, up-selling, consumer behavior tracking, loyalty card, couponing capture, from-tap-to-basket, Advertising channel, all combined to create a compelling consumer experience to fuel sales and create a stronger link between each consumer and their retail store. The simple gesture of reading a tag with a NFC enabled mobile phone means that interaction with products and in-store information systems becomes so easy that any consumer can use it with pleasure. With opt-in consumer tracking, retail stores can understand detailed consumer activity and better serve their needs with targeted special offers and information.

“NFC shopping is such an amazing natural experience for the consumers, the retailers and the brands, that, when tested, it is impossible to go back, says Vincent Berge, Founder and CEO of Think&Go NFC.

The Think&Go NFC Retail Solution takes advantage of the advanced Think&Go NFC technologies, including:

• A perfect balance Tag-Mobile-Server architecture, which always give real-time content display at every Tag Read.
• The ability to manage NFC across over 300 phones – our Retail customer can reach today over 20% of their client base -, covering NFC native phones as they release over time, but also covering most of the non-NFC phones with alternative NFC Devices, including WDI’s iCarte for iPhones, Twinlinx, Morpho, Chungwa Telecom BlueTooth/NFCstickers, …
• A centralized Tag management platform, with a bi-directional Tag activation process.

Think&Go NFC has worked closely with the Leclerc supermarket store at St. Isidore near Nice in the South of France to define the needs of a large retail organization. Mr. Cornac, the visionary store director who was one of the first to see the potential in this activity will be addressing the WIMA conference to share his thoughts on the power of NFC in retail.

Think&Go NFC have also created a partnership with Nokia to bundle Leclerc-Think&Go NFC retail solutions with their state-of-the-art NFC phones to interested retail stores. “We are delighted to cooperate with Leclerc St. Isidore, and we have been impressed with their vision” said Vincent Berge CEO and Founder of Think&Go NFC. “We are also excited by the prospect of co-operating with Nokia as they are fully committed to driving the technology forward by creating an open ecosystem and fully interoperable environment between developers, software and service providers, and device manufacturers.”